Corporate headshots have become a customary practice in many companies today. No longer just for those in leadership positions, these portraits have quickly become an essential part of doing business. In fact, it is becoming increasingly common for businesses to provide their employees with professional headshots, as well as encourage employees to have a headshot taken.
But why should every employee have a corporate headshot? In this article we are going to discuss the benefits of corporate headshots, and why they are an important part of a professional image in the workplace.
Professional Image
The first benefit of a corporate headshot is the professional image it creates. Employees often feel more pride in their work when they know they look their best. Many companies look to create a professional online presence through their employees’ profiles on LinkedIn, their website’s ‘About Us’ page, and even client pitches. Corporate headshots help employees make the biggest impact in those areas.
Promote Company Brand
In addition to creating a professional image for the employee, a corporate headshot can also help promote a company’s brand. Consistent and professional headshots of all employees are a great way to showcase the company’s culture and values. Everyone from clients to investors can see that a business takes pride in its employees and expects a high standard from them. Ultimately, this will help position the company as a professional & trustworthy business.
Optimized for SEO
Many employers are now educating employees on the importance of having a professional headshot. One of the biggest reasons for having a corporate headshot is that it can help with search engine optimization (SEO). The use of images is an important way to increase traffic to a website and having professional headshots of all employees allows a company to maximize their online presence. When a consumer searches a corporate website or social media page, seeing a professional photograph of an employee can provide a positive first impression. Furthermore, Google’s algorithm prioritizes pages that have fresh image content, so having employees update their corporate headshot regularly is an important part of any SEO strategy.
Creates a Stronger Team
Finally, a corporate headshot can help create a stronger, more connected team. When employees have professional headshots taken and included on a website or social media page, it can help them feel more connected to their colleagues. It’s also a great way to showcase teamwork to the outside world. A company that invests in professional headshots for all its employees is a company that has a strong culture of teamwork and integrity.
Conclusion
Corporate headshots are an important building block in building a professional online presence. From promoting a company’s brand to helping improve search engine optimization, as well as creating a stronger team, every employee should have a corporate headshot. Overall, having a corporate headshot reflects positively on the company and the employee, and is a small investment that can make a big difference.